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Mass-ALA Survey Results

Summary of Mass-ALA Member Outreach Survey

 

Mass-ALA recently sent a membership outreach survey to a total of 419 Mass-ALA members. This included providers (large and small), pre-providers, housing with services, and business partners.  We received responses from 150 members, which is a 36% response rate; 75% of the respondents were either providers or pre-providers; 1.4% were management owner or partner organizations; 3% were housing with services or CCRC members; 15.4% were business partners. The remaining responses came from either additional or individual members.

 

Respondents were asked how important is being a member of Mass-ALA to you.  Of the 150 responders 96% felt that it was important to be a member of Mass-ALA.

 

Respondents were asked as to how satisfied they were with their membership in Mass-ALA.  Of the 150 responders 86% were satisfied with their membership.

 

When asked when they weigh their membership benefits against the cost of membership, how would they rate the investment they make each year in Mass-ALA membership, 91% rated it as a good value.

 

The following are some of the responses to the question, “how can we enhance your overall membership experience?”

 
  • Address the needs of CCRCs (that also have AL)

  • More of an effort should be made to solicit feedback from operational and clinical leaders of each community through surveys and other methods. Results then should be communicated back to the communities. In doing so, that would improve the perception that Mass-ALA only represents the interests of the large company   providers.

  • Additional training and CE credits, especially in area of dementia

  • We are located on the western end of the state. It would be helpful to have more meetings and/or seminars in our area.

  • It would be very helpful if MASS-ALA had information regarding salaries, staffing etc. to help communities that are not part of a large chain stay in the loop.

  • More resources toward educating and recruiting workforce Eliminate Mass-ALA Resource Guide and enhance website

  • Become more knowledgeable and a better advocate of affordable assisted living. Provide reduced prices for trainings for affordable assisted living

  • You can be more of an advocate to the AL companies to buy our products and work more directly with us since its your members that keep this organization going and the volunteers on the committees that help with the yearly conference and tradeshow.

  • More social opportunities for Business Partners to meet Members.

  • More networking opportunities

 

Respondents were asked how they receive information from Mass-ALA,(multiple choices were allowed) 89% chose Email as their preferred form of communication, followed by direct mailings (postcards, promotional mailings) at 60% and the Mass-ALA website at 69.6%

 

Respondents were asked if they have used the Mass-ALA website; 88% said yes.

 

Respondents were asked what is the one thing Mass-ALA could provide that would help you do your job better?  The following are some of their responses:

 
  • More varied training. Detailed regulation training for all aspects of the regulations

  • The quality of topics and presenters could improve at the Mass-ALA annual conference.

  • While it was tried in the past and stopped, on-line training for management and staff. Also locations are never down the south coast, a long travel time and early start for many down the south of the state.  

  • Job fairs, staffing issues

  • Keep focused on getting the GAFC reimbursement rate increased. Long over-due. Difficult for us to continue to offer affordable assisted living. The focus is too often on the large, for profit, high priced organizations and us smaller operations working for low income elders get lost. The frail elder waiver for assisted living needs to be reinstated. So many of our inquiries are turned away with no options because they are slightly above the GAFC income guidelines but not able to pay the private pay rate. Often they are prematurely placed into long term care.

  • Maybe a boot camp addressing project development in addition to operational training   issues.

  • Advocacy at state level, communication and education to the general public, Key issues today- assist with Frail elder waiver corrections with SCO participation in AL, money management participation with ASAP services.

  • More education around certification

  • I feel that Mass ALA has been wonderful, I do think that the regulations training should be offered twice per year verses only once

  • I like the help line as well as the emails regarding regulations, changes,  etc.

  • More programs for CEU's that are not as expensive. Other long term care associations charge about the same annually but offer more programs for less money ($75.00 if a member!).

  • Solve the staffing shortage!

  • Advocate for lower costs and affordable housing

  • I would like to see more frequent education and training for front line associates. I find the Boot Camp for nurses very helpful. However, we need more for the RCA's and CNA's. The training should also be affordable which would enable the communities to send more associates.

  • More member interaction with Business member as a resource rather than a "vendor"

  • Opportunity to network more with colleagues and brainstorm solutions and share as well as additional survey resources. Boot camp, and the regulations training are extremely helpful, but just wondering if there could be something more.

  • Staff education Certification  information/updates

  • Sharing other communities’ site survey results.

  • More focus for ED EOEA support.

  • With so many job openings, it would be great to have an expanded job board

 

Respondents were asked if they would be interested in joining one of Mass-ALA’s committees.  More than a third of the people responding said yes.  We have contacted all of them who gave us their contact information. They were sent the description of each of the committees’ responsibilities and were asked to choose which one they would like to serve on.  Once they replied back to Mass-ALA they were added to the appropriate committee List

 

In an effort to provide more community outreach Mass-ALA asked the survey takers if they would like to have a visit from a Mass-ALA representative to come and tour their community and to educate them about their membership benefits.  Nearly a third of the respondents were interested in a visit.  We are currently reaching out to those people and are arranging a visitation schedule for this coming year.

 

Respondents were asked to indicate their level of satisfaction with their member benefits; their responses are listed below:

 
 
 

Very Satisfied

Satisfied

Somewhat Satisfied

Not Very Satisfied

Not At All Satisfied

Have Not Taken Advantage of this Benefit

Total

Respondents

Advocacy with EOEA

35.71%

50

34.29%

48

10.71%

15

6.43%

9

1.43%

2

11.43%

16

 
 

140

Annual Conference and Trade Show

22.38%

32

40.56%

58

17.48%

25

5.59%

8

1.40%

2

12.59%

18

 
 

143

Annual Excellence Awards Dinner

20.29%

28

31.88%

44

8.70%

12

7.97%

11

0.72%

1

30.43%

42

 
 

138

Bootcamp Trainings

29.50%

41

24.46%

34

8.63%

12

0.72%

1

0.00%

0

36.69%

51

 
 

139

Committees

10.14%

14

27.54%

38

9.42%

13

1.45%

2

1.45%

2

50.00%

69

 
 

138

Dementia Trainings

20.29%

28

30.43%

42

10.14%

14

1.45%

2

0.00%

0

37.68%

52

 
 

138

Job Postings

10.14%

14

28.26%

39

11.59%

16

3.62%

5

0.72%

1

45.65%

63

 
 

138

Media Relations Guidance

9.49%

13

32.85%

45

6.57%

9

1.46%

2

0.00%

0

49.64%

68

 
 

137

Member Discounts of Programs, Products and/or Services

8.03%

11

23.36%

32

12.41%

17

3.65%

5

0.73%

1

51.82%

71

 
 

137

Members Only Section of the Website

15.11%

21

38.85%

54

15.83%

22

3.60%

5

0.00%

0

26.62%

37

 
 

139

Networking Receptions

8.03%

11

27.01%

37

13.87%

19

3.65%

5

0.73%

1

46.72%

64

 
 

137

Nurse and Service Coordinator Training

13.04%

18

33.33%

46

7.97%

11

0.00%

0

0.00%

0

45.65%

63

 
 

138

Regional Leadership Councils

15.33%

21

24.09%

33

12.41%

17

2.19%

3

0.00%

0

45.99%

63

 
 

137

Regulations Training

28.99%

40

33.33%

46

7.97%

11

1.45%

2

0.00%

0

28.26%

39

 
 

138

Resident Care Helpline

7.35%

10

16.91%

23

8.82%

12

1.47%

2

0.00%

0

65.44%

89

 
 

136

Resource Guide/Print Directory

20.29%

28

42.03%

58

18.12%

25

2.90%

4

2.17%

3

14.49%

20

 
 

138

Technical Assistance (e.g. Members Only page, Resident Care Helpline, Regulations  Information)

8.09%

11

27.21%

37

12.50%

17

2.21%

3

0.00%

0

50.00%

68

 
 

136

The Voice (formerly Tidbits enews)

10.37%

14

37.78%

51

8.89%

12

2.96%

4

0.00%

0

40.00%

54

 
 

135

Updates on Public Policy

28.99%

40

46.38%

64

11.59%

16

2.17%

3

0.72%

1

10.14%

14

 
 

138

 
 

Respondents were asked if they or their staff had experienced any barriers to participating in or taking advantage of Mass-ALA’s education programs and/or other products.  The following are a sampling of their responses:

 
  • Usually financial

  • Geography and cost

  • Cost. Budgetary restrictions play a significant role in our level of participation

  • Distance to many of conferences, trainings

  • Cost

  • The barriers I face are mainly financial, the cost of many trainings are too prohibitive for me to send many associates

  • The usual time constraints

  • Distance- we are on the Cape and every program is at least 90 minutes if not 2 hours away

 

Respondents were asked if there were topics that they would like to see for future educational events, the following are some of their suggestions:

  • Meeting the needs of residents aging in place and living longer

  • Two items: (1) analysis regarding impact ACA and (2) focus on the mechanics of ACO's

  • Future of Healthcare, and the implications of the Affordable Care  Act

  • Dementia training for caregiver and family  support

  • Marketing collaterals to promote AL versus Independent living or skilled  nursing

  • Human resource topics, regulation training with the survey team again, OSHA

  • I would like to see development courses for management. As an Executive Director, I believe that management teams could use some formal training guidelines to aid them in developing their soft skills such as Communication skills, Time Management and Employee Conflict Resolution to name a few. These tools would be helpful by re-enforcing the OJT they receive on a daily basis.

  • Focus on transfer trauma

  • Coordinated Care efforts within the ALF: SCO, PACE

  • Best practices, regulatory

  • More on behavioral health issues

  • Activities specific track during annual conference, for traditional and for  SCR

  • I feel that there exists some opportunity for curriculum to be developed for the up and coming manager / executive director. For the smaller providers that do not provide a management development program, associates aspiring to be   a department manager or ED could take a series of course to enhance their knowledge. For example: Senior Living Finance 101; Fundamentals of Resident Care

  • Fall prevention programs- how to start a new program or merge with a current   program

  • MOLST/DNR/End of Life issues with ALF  context

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