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Martha's Membership Matters 11-1-2016

Martha's Mass-ALA Membership Matters


You know, I truly love my job, and I am not just saying that because my supervisor is reading this. However, there are times that I really, Really, REALLY love my job. And these past few weeks have been one of these times. I have been traveling through the state of Massachusetts. I enjoyed the gorgeous drive to to Lenox at peak foliage time. To paraphrase Rodgers and Hammerstein, “the hills were alive with color” just incredibly beautiful. I was in Newburyport and enjoyed a walk along the harbor and the chance to breathe in some beautiful salt-tinged air. But the best part of my travels is that I have been meeting so many of YOU, our wonderful Mass-ALA members.

So with all the traveling I have been doing I am adding a new section to my news story and that will be…

On the Road with Martha

On September 27, I attended a welcome reception for Katy Tavares, the new executive director at Avita of Newburyport. Congratulations Katy on your new position! Special thanks to Abby Considine, sales and marketing director, for my tour of your beautiful all-memory-care community.

On Friday, September 30, I was pleased to be an exhibitor at the Milford Senior Center Health Expo, where I had the pleasure of seeing several of our members:

 Mass-ALA table

Mass-ALA table

 Whitcomb House

My table neighbors David Kingsley and Linda Cook from Whitcomb House

 Atria Draper Place

Atria Draper Place’s table was very festive.

 Bouvier Pharmacy

Business Partner Bouvier Pharmacy and Home Medical Solutions

 The Residence at Valley Farm

The “pretty in pink” Dixie Emond from The Residence at Valley Farm


L’Oren Rogerson from Business Partner Caretenders

 Blaire House of Milford

Blaire House of Milford was there with plenty of giveaways.

 SALMON VNA and Hospice

SALMON VNA and Hospice came with lots of candy for the visitors.


Tuesday, October 18, I jumped into the Green Monster (my car, which is green and yes, I am a huge Red Sox fan) and headed west to Lenox for a Regional Leadership Council meeting hosted by Pinehill Assisted Living at Kimball Farms. Thank you for inviting me. It was an informative meeting and I appreciated hearing your concerns and feedback on several issues. I truly enjoyed meeting all of the members of the Region One RLC.

From there I traveled a mile down the road to The Village at Laurel Lake community in Lee, Massachusetts, where I was given a wonderful tour of this residence by Jennifer Bush.

The next day it was back into the GM for a much shorter trip to Heritage at Framingham for the Region Four RLC meeting. Again, a very informative meeting and I appreciated the candor of the participants when they shared their concerns on several key issues.

I would like to encourage all of you to let me know when your next Regional Leadership Council meeting is taking place. These are great forums for you to get together with other assisted living communities in your region and talk about what is going on in your community. It is helpful for me to hear your concerns. If you don’t know which Regional Leadership Council you belong to, give me a call and I will be able to tell you.

In the next few weeks I will be traveling to Ashland, Marblehead, Brookline, Lexington and Randolph, just to name a few. I hope that I will be meeting many more of you in my travels on the road.

And to our valued Business Partners: if you would like me to swing by your business to introduce yourself and perhaps show me around, please don’t hesitate to get in touch.

Member Happenings

Goddard House Assisted Living in Brookline has a wonderful program at its community called Growing the Farm,, and just recently the Goddard House farm team traveled to Washington, DC to give a presentation at the Newseum on their wonderfully creative program.

 SALMON VNA and Hospice

Pictured here from left to right after the Washington presentation are John Moniz III, executive director; Jessie Banhazl, CEO-Green City Growers; Ginny Mazur, community partnership director; Jennifer Henning, community partnership manager; and Khrysti Smyth, CEO-Yardbirds Backyard Chickens.

I received some wonderful pictures and information from Mass-ALA member Welch Healthcare and Retirement Group about their recent National Assisted Living Week celebration. Each year during National Assisted Living Week, the Welch Group celebrates residents with week-long festivities in four Allerton House assisted living communities along the South Shore. One of the highlights of the week is the Assisted Living Luncheon held at Indian Pond Country Club in Kingston.

Paul Casale, Jr., executive director of Allerton House at Central Park in Weymouth and emcee for the annual celebration, said staying at the forefront of new technological advances is part of the Allerton House mission.

By way of introducing the luncheon’s guest speaker Sarah Hoit, he said she embodied the theme, “Keeping Connected.” Hoit is the CEO and co-founder of Connected Living, an award-winning program that helps residents get online using a secure, easy-to-use, cloud-based social network, coupled with customized training and support that teaches seniors how to use technology, and also provides ongoing support that helps them to stay connected for the long term. Hoit’s program is in use in all Allerton Houses, and soon the company will roll out a new app for families and residents.

 Connected Living

CEO and co-founder of Connected Living, Sarah Hoit, and Village at Proprietors Green resident Bob Davis share a laugh, as Bob proudly displays the iPad he brought to the luncheon so he could stay connected by relaying the event to family and friends!

 Allerton House

Allerton House at Central Park in Weymouth residents Yvonne Gillis and Richard Burns are pleased to share a moment before lunch with the community’s Resident Services Director Amanda Annis.

Don’t forget to sign up for the Healthcare Symposium being held on November 15. Here is the link to the information about this event on our website:

We have another great Member Networking event coming up on December 7 at Bridges by EPOCH in Westford. For your convenience, here is the link to register:

I am sending a big THANK YOU to all of you who attended our recent Fall Conference and Tradeshow -- especially to our Business Partners who purchased an exhibitor booth and talked with so many of the attendees. It was so interesting to learn about you and your business.

Don’t forget TO VOTE, if you haven’t already, on Tuesday, November 8. Did you know that women received the right to vote in 1920? That was 96 years ago! And something I have had the right and honor to do my all my life that my grandmothers had to fight for. I would love to hear from you if you have some stories about voting in your community or possibly some stories from your residents. I will share them here.

It is so exciting to me that this article is starting to grow. As I said at the beginning I truly do love my job and the biggest part of that is you, our members! I can’t wait to jump in the Green Monster and hit the road again. Here’s hoping I will be meeting more of you along the way.

If there is something you want us to know about, please email it to me at The deadline for submissions is November 21. I am always available to answer any questions or concerns.

Thanks for ALL you do!


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