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Martha's Mass-ALA Membership Matters 3.17.2017

“The most serious charge which can be brought against New England is not Puritanism, but February.... Spring is too far away to comfort even by anticipation, and winter long ago lost the charm of novelty. This is the very three a.m. of the calendar.” ~Joseph Wood Krutch

“It was one of those March days when the sun shines hot and the wind blows cold: when it is summer in the light, and winter in the shade.” ~Charles Dickens, Great Expectations

Well, it seems I fell a little behind the ball for the month of February and never got my newsletter to all of you. But I liked the quote about February in New England so I left it in this issue. Plus, I think the one about March is perfect, except it has certainly felt like January for the past few days. 

Even though we got a bunch of new snow that has been turned into concrete by the frigid temperatures, the skies are brighter and the days are noticeably longer. Before we know it, real spring will be here and we will all feel a lot happier and ready to take on new things. Besides the Red Sox’s opening day in only 17 days away!!!! Can’t get any better than that.


If you have not paid your 2017 membership dues, PLEASE do so! While the deadline has passed, your membership and support is important to us we don’t want to lose ANY of you! You are so important to Mass-ALA and I mean that sincerely. The work you do is so important. However, if your membership dues are still unpaid we will be removing your access to the Members Only log-in page and turning off the complimentary hosting of your page on the electronic version of the Resource Guide on March 31, 2017. Our website is visited by more than 4,500 people a day. Many are looking for either an assisted living residence for a family member or themselves or for a business that provides services to the assisted living community.

If you have ANY questions about your dues being paid, please don’t hesitate to call me at 781-622-5999 x110 or via email at (please note this is a new email address).

On the Road with Martha

Unfortunately, snowstorms and illness kept me from several Regional Leadership Council (RLC) meetings I had planned to attend and I do apologize again to the members of RLC Regions 3 and 8.

Just as a reminder -- Mass-ALA’s Regional Leadership Councils (RLCs) are ten regional provider councils conveniently organized by geography across Massachusetts. The size of each council varies but the average is 18 to 20 residences. Council activities and meetings are limited to staff from Mass-ALA member residences. The goal of the RLCs is to build a grassroots base of support for Mass-ALA providers around key issues that impact the assisted living industry. These volunteer, regional councils provide a private, roundtable forum for assisted living executives and managers to share ideas, discuss concerns, receive information and discover possible solutions to problems in collaboration with peers. The RLCs strengthen the ability of Mass-ALA to keep provider members better informed about Mass-ALA’s public policy initiatives, quality improvement services and critical industry updates. The RLCs provide a dynamic networking forum to raise issues and concerns. 

These Regional Leadership Councils meet quarterly and if you haven’t already, please send me your calendar for these meetings as either I or another Mass-ALA staff member would like to attend and answer any questions or concerns you may have. 

For more information about the RLCs, click on this link: If you aren’t sure which RLC Region you are a member of, give me a call at 781-622-5999 x110 or email at


Member Networking Receptions

Sending a HUGE thank you to Dixie Emond and the entire staff at Carmel Terrace for hosting the February Member Networking reception. The food was wonderful and the attendees (more than 25 of them!) all seemed to have a great time. Plus, it was one of those wonderfully warm, spring-like days and there were beautiful daffodils on all the tables, which made it feel like spring. Thank you so much, Dixie!

Our gracious host, Dixie Emond, talking with some of the attendees.

Some of employees from one of our new business partner members, Erland Construction.

Richard T. Moore, Peter Hingorani and Tim Barlow enjoying some conversation.

Don’t forget -- we have two Member Networking Receptions coming up. The first one is on March 30 at Brookdale Attleboro in Attleboro. The second one will be on April 5 at Heywood Wakefield Commons in Gardner. I understand that the Ale House will be sending over some of their craft beers for this event. I am truly looking forward to both of these events since I will be able to get to two residences that I have not visited before and I will get to meet, hopefully, some more of you! These events both start at 4 pm.

Member Happenings

Congratulations to Bill McGinley, executive director of New Pond Village, a Mass-ALA Housing with Services/CCRC member, in Walpole MA.  Bill was recently named ACHCA Distinguished Assisted Living Administrator by the American College of Health Care Administrators.  The award recognizes an ACHCA fellow who has been deemed to have demonstrated the highest professional standards as an administrator in post-acute and aging services - specifically in the assisted living setting. Well done Bill!

Pre-provider Mass-ALA member Artis Senior Living of Reading opened its doors the first part of February. I was honored to be one of the many people attending their grand opening ceremony on February 2, 2017. Artis Senior Living of Reading is a beautiful residential memory care community in Middlesex County.

The big moment! Artis Senior Living of Reading is open for business!

And I would also like to encourage ALL of you to send me pictures and stories of what is going on at your community or business -- and yes, business partners, we want to know what is happening to you. We are proud of all you and honored that you are members of Mass-ALA.

Mass-ALA Membership is Growing!

Mass-ALA welcomes two new members this month:

CarePatrol South Shore/Cape Cod joined us as a business partner. The company is a free senior housing placement service that helps families find independent living, assisted living, memory care and in-home care options. It assesses client’s care level needs, financial needs and general preferred locations to recommend the best and safest care options.

Brightview Wakefield is our newest pre-provider member. Located in Wakefield, Brightview Wakefield will be Brightview Senior Living’s eighth community in the Boston metro area. The anticipated opening date is January 2018.

Welcome to all our new members! We are excited to you have as part of the Mass-ALA team.

Final Thoughts

When next I write, it will be the glorious month of April and there will be tulips and daffodils and the trees will be budding and it will be SPRING! I can’t wait, in case you couldn’t tell. Have a great month!


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